Your Say Friday’s is where we put up a topic for discussion regarding the business industry, new trends, finances plus more.

We would like to hear your thoughts on the chosen subject – What works better for your business, Email Marketing or Social Media Marketing?

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While there are many great benefits of using email marketing and social media marketing, it can go pear shaped pretty quickly if you don’t have the knowledge on how to use these tools effectively. Email marketing solves all the inherent problems of non-targeted marketing. With email marketing, you can control exactly who sees an email by segmenting your contacts into categories such as demographics, location or any other data.

Social media marketing on the other hand is definitely on the rise for all businesses. It can reduce your overall marketing costs by allowing you to engage directly with your customers or fan base. It allows you to offer better customer service, helps your company to rank higher in widely used search engines and can give your small or big business a much needed personality upgrade. Here we have listed just a few benefits but what are your thoughts?

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