Marketing content effectively is one of the hardest challenges for brands, Social Media strategy is particularly hard to develop sometimes.
Understanding your overall messaging and making sure that it matches up with the values of your audience and your
business. Also understanding what social media platforms your audiences uses and what content would perform best there can be difficult to determine without experience, proper data or an outside perspective.
The core of any good content strategy come down to good communication and it starts with listening to your audience. It may sound counter intuitive, but until you’ve learned to listen you have no business asking for a sale. Enjoy!