We are always on the look out for top tips and business advice that can help our fellow entrepreneurs with their businesses. Below are ways that you can jumpstart your marketing strategy in 2016.
1. KNOW YOUR BUSINESS’S GOALS
Ask where you want the business to go. You know the answer here better than anyone – after all, the business is a reflection of you. What can you really achieve this year? What could you achieve through a focused, purposeful approach to growing your business this year? How will you communicate this and hold everyone (including you) accountable for achieving these goals? Keep them S.M.A.R.T. – Specific, Measurable, Attainable, Realistic and Timely.
2. IDENTIFY YOUR IDEAL TARGET CUSTOMERS
Understanding whom you are selling to (and who you aren’t) is critically important because it can save you a lot of time and energy. Let’s look at the example of a dental clinic. The target base for that business is not every single person who needs a dentist. Instead, it is the people who need a dentist with ready access to the clinic and have a specific need for a service you’re uniquely qualified to provide (e.g., implants or cosmetic dentistry). Firing unprofitable customers and not targeting unprofitable prospects is an important part of your marketing strategy. Think about whom your 10 best customers are and what you need to do to attract 10 more just like them!
3. IDENTIFY WHAT THE BUSINESS IS SELLING AND WHAT CUSTOMERS ARE REALLY BUYING
Courtesy of www.ducttapemarketing.com